The Measured Group

A community of practice for measuring and maximizing the potential of design.

In 2017, we convened the first MeasureD Symposium, where a community of leaders from large companies, philanthropies, NGOs, creative consultancies, and academic institutions explored design’s potential to improve the health of people, enterprises, and the environment. In the three years since then, we conducted a study of design’s effectiveness, and published our learning through a new resource, called MeasureD.

We have created The Measured Group, a Community of Practice for the many companies we encountered that want to become more

How We Work

The Measured group framework

We have developed a framework to evaluate the contribution design makes —not only to deliver on goals but in understanding the long-term effects on corporate culture and capacity.

The Measured Group culture shift

If you’d like to use the power of design to shift your culture to a more innovative and resourceful one, we can show you how.

engaged in this learning process, and want to understand, evaluate and improve the power of design to solve their complex social and cultural challenges.

Companies of all scales are hungry to better understand and deliver value to the people they serve and are using design to do that. The design process builds capacity for navigating uncertainty and increasing innovation within organizations. Our experience has shown that measuring design’s contribution—understanding how, when, and where it works—makes the investment in it more valuable to all stakeholders.

The Measured Group measure design

If you are already integrating design in your innovation efforts, we can help you measure and maximize your investment.


The Measured Group is a community of practice serving thought leaders and those committed to learning how to use design processes to build healthy organizations. We have pioneered learning on what works and developed measurement tools and frameworks that help companies identify and implement successful design and measurement strategies.
We have developed a set of offerings for members including guidance through the measurement process for corporate and organizational initiatives, peer convenings, and access to research, case updates, and new developments in the measurement of design.

The Measured Group






Cheryl Heller has a history of building new capacities within organizations that expand their reach and make them more resilient. She is the Founding Chair of the first MFA program in Design for Social Innovation at SVA and President of the design lab CommonWise.



Nancye Green began her career working in and with communities to reshape their built environments reflecting their needs and their cultures. After serving to help shape the new Architect-in-Schools Program for the National Endowment for the Arts, she founded her design firm with partner Michael Donovan.



Anne K.


Anne K. LaFond MS is the Director of the JSI Center for Health Information, Monitoring and Evaluation (CHIME), and a Senior Evaluation Specialist with a focus on MNCH and immunization programs, health systems performance and development effectiveness.



Cheryl is the Executive Director of The Lewis Institute and The Babson Social Innovation Lab, and is responsible for leading a critical aspect of the strategy for Babson by promoting broad support for Babson's work in integrating social innovation, social responsibility and social relevance into its curriculum and co-curricular activities.

Daniel Schwartz

Daniel Schwartz is the CEO of Dynamica, Inc., a philanthropic foundation and multi-family office serving some of the world's most generous and effective philanthropists.



Contact us to learn how we can work together to help you measure, evaluate, and maximize your impact.

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